Apple Digital Sales

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Apple’s European DSA Recipients of Services Report (Archive.org) turned up in my RSS feed and it has some quite shockingly low numbers! Whilst personally I prefer a real book over an e-book, I was very surprised to find that Apple has less than 1 million monthly e-book purchasers across the entire EU! And the tvOS and watchOS user base feels incredibly low as well!

European DSA Recipients of Services Report Online platforms with 45 million or more average monthly active recipients of the service in the Union, may be designated as very large online platforms (VLOPs). With this framework in mind, the below figures, compiled in accordance with Article 24 (2) of the DSA regarding recipients of the service, are approximated based on information that is readily available to Apple in the normal course of its business: iOS App Store: 101 million iPadOS App Store: 23 million macOS App Store: 6 million tvOS App Store: 1 million watchOS App Store: under 1 million Apple Books: under 1 million Podcasts paid subscriptions: under 1 million